The program is much more than visits to the race tracks. A wide variety of activities are constantly being implemented to reach out to the students, including design, coloring and Eco-essay contests. There are plans to have chemistry and other real-world experiments conducted by the students to share with other school districts via email and video. Scholarship gifts are also a part of our program and currently we are working on new initiatives that will help students to attend the Motorsports Management Program at Winston-Salem State University. These mentors share the exciting world of NASCAR Racing and expose them to various careers within the racing

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Welcome AJ Allmendinger

Chaperones. Healthy lifestyles and encouragement are promoted by the race driver and all the Police Officers. Students see by example that hard work, following your dreams, and a drug free life style can be very rewarding. Underprivileged students are shown that we care and are given hope to stay focused in school, despite economical misfortune that they can’t control.

College students from Winston-Salem State University's Motorsports Management program (below) partner with Fuel For Success throughout the year. They provide mentorship to the high school students from real life experiences. While the high school students are visiting the various track locations the college students serve as ambassadors and show the high school students some of the various careers behind the scenes during race day.

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History of the Program

Kevin's Krew was the original name of the program. The group was dubbed Kevin’s Krew because of the willingness of NASCAR driver Kevin Harvick to help the kids and participate in the activities at various speedways. The program was founded and started in 2008 by Colton Police Officer Todd Smith, then with a few students and has now reached thousands. 

The program is now named Fuel For Success and is being co-sponsored by several law enforcement agencies; Charlotte-Mecklenburg Police, Colton Police, Oakland Police, St. Petersburg Police, Henry County Long Beach Police, Avondale Police, Fort Worth Police, Phoenix Police and Dover Police Department. There are local programs in various states that also help make this program successful.

Beginning with the 2011 racing season Shell/Pennzoil partnered with Penske Racing. Participation in the program by NASCAR Sprint Cup driver AJ Allmendinger and IndyCar series driver Helio Castroneves will bring countless experiences to the students in 2012. The NASCAR participating students will be known as " AJ's Krew " while the IndyCar students will be dubbed "Castroneves' Crew."

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Key People

Heidi Massey- Bong - Sr. Business Advisor, Shell Oil Co.
Ron Schneider - Founder & CEO of Sport Dimensions
Todd Stonis - General Manager of Sport Dimensions
Myra Harper- Director of Hospitality at Sport Dimensions 
Sam Brown- Director of Comm. at Sport Dimensions
Josh Day - Special Events Support at Sport Dimensions
Jeff Butler - Eastern Region Program Development
Jerry Conner - Program Communications
Steve Barton - Western Region Program Development
AJ Allmendinger - NASCAR Driver
Helio Castroneves - Indy Car Driver
Todd Smith- Coordinator